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1、Marketing&Sales,Consumer Packaged Goods,and Retail PracticesHow US consumers are feeling,shopping,and spendingand what it means for companiesThe latest Consumer Pulse survey shows that,across America,people have simultaneously embraced new behaviors and reverted to old ones.What will they do next?by

2、 Kari Alldredge,Tamara Charm,Eric Falardeau,and Kelsey RobinsonMay 2022 Ilyaliren/Getty Images2Stick to new COVID-19-era habits,or go back to the old ways of doing things?For most US consumers,the answer seems to be“both.”Two years into the pandemic,people across the country have discovered that the

3、y like shopping online,but theyre also going back to brick-and-mortar stores.Theyre venturing out of their homes again,but theyre continuing to spend money on home improvement.Andin what could be boon or bane for manufacturers and retailerstodays consumers are quite willing to abandon their once-pre

4、ferred brands in favor of new ones that offer value or novelty.The following seven charts highlight findings from our latest Consumer Pulse survey,which was in the field between February 25 and March 1,2022,and garnered responses from more than 2,100 US adults(sampled and weighted to match the gener

5、al US population).The survey results,combined with third-party data on consumer spending,provide insights into how US consumer sentiment and behavior have been evolving since the COVID-19 pandemic began.And the evolution continues:this survey did not address the invasion of Ukraine in any form.We be

6、lieve,therefore,that the results do not capture the full effect of the invasion on US consumer sentiment.It remains to be seen howand how intenselyrecent geopolitical and economic developments will affect US consumers outlook.Whats clear is that,more than ever,companies must stay on top of consumers