纸巾市场概览——东盟市场的机遇与挑战.pdf

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1、i Consulting Pte.Ltd.Asian Tissue Paper Industry Past,Present and FutureSome lessons learned in 30 years of Consulting2ndASEAN Pulp and Paper SummitHo Chi Minh City,Vietnam,11/11/25Ilkka Kuusisto,M.Sc.(Tech.)FI Consulting Pte Ltd,Singaporei Consulting Pte.Ltd.Presentation Outline1.A bit about tissue

2、 and its role in our lives2.Overview of Asian tissue market3.Tissue trade4.Fiber and Recycling5.Machinery6.Conclusions2Some thoughts on Asian tissue industry and where it may be headingi Consulting Pte.Ltd.Paper and Paperboard Production in AsiaTissue makes up only a small part of the total paper an

3、d paperboard production.3NewsprintPrinting/writingTissueCarton-boardContainer-boardOther/specialtiesPaper and PaperboardTotal production:233 million tonsTissue production:18 million tons(jumbo reel tissue,before converting)About 8%of totalLarge variety of products/grades:At-home/Away-from-home OR ho

4、usehold/commercialToilet,facial,napkins,handkerchiefs,towels,wipes,etc.Tissue machines are small(60,000 t/a vs 1,000,000 t/a)Very large number of small machines(Asia includes countries from Pakistan to Japan and Mongolia/North Korea to Sri Lanka/Indonesia;excluding Australia,New Zealand and PNG)i Co

5、nsulting Pte.Ltd.Some False Impressions About TissueTissue is not a cheap,low quality product Instead,tissue is a very complex product with competing requirementsTissue is no longer a local product,it is a globally traded productTissue is a Very Important Product4i Consulting Pte.Ltd.024681012141618

6、20ProductionExportImportJRTConsumptionExportImportConvertedTissueConsumptionMainly Indonesia and Chinamillion tonsMainly ChinaTissue Paper Production and Trade in AsiaTissue exports are significant,jumbo reel and converted adding up to about 2.4 million tons,but remain a small part of the total cons