CoSchedule：2025年营销领域人工智能（AI）应用状况研究报告（英文版）（37页）.pdf

1、The State Of AIIn MarketingA REPORT BYDiscover The Influence Of AI On Marketing Backed By Real DataAI use in marketing is no longer an option.Its a requirement to stay competitive.This report,based on comprehensive survey data from over 1,000+marketing professionals,offers an in-depth look at how AI

2、 is reshaping marketing strategies,roles,and teams.Our findings reveal a clear trend:AI is no longer a futuristic concept,but a necessary tool for marketers to achieve success.From content creation to customer insights,AIs impact is both broad and deep,promising to change how we approach marketing c

3、hallenges and opportunities.0185%Of Marketers Use AI Tools For Content Creation02AI Users Are 25%+More Likely To Report Success Than Those That Dont Use AI03Nearly 75%Of Marketers Feel AI Gives Them A Competitive Advantage0493%Of Marketers Report New AI Features Added To Tools In Their Tech Stack In

4、 202405Privacy,Lack Of Technical Experience,&Cost Are Biggest Barriers To Using AI06Only 3.98%Of Companies Are Unwilling To Integrate AI0755%Of Marketers Have High Levels Of Trust In AI Content And Insights08Top Benefits Include Scaling Content,Increasing Efficiency,And Reducing Costs0984%Of Markete

5、rs Report No Declines In Team Size In 20241083%Of Marketers Using AI Increased Productivity11AI Saves Marketers On Average More Than 5+Hours Every Week1284%Of Marketers Report AI Improved Speed Of Delivering High-Quality Content139 Out Of 10 Marketers Set To Ramp Up AI Integration In 202514Nearly 60

6、%Of Marketers Expect To Increase Investment In Spending On AI Tools In 2025Top 14 Trends In AI For Marketing Professionals0185%Of Marketers Use AI Tools For Content CreationA significant majority of marketers surveyed-a whopping 85%-are leveraging AI writing tools or content creation tools to enhanc