GlobalWebIndex(GWI)：2020年消费趋势报告（英文版）(111页).pdf

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1、Connecting the dots Consumer trends that will shape 2020 Like the world at large, data can seem intimidating and indecipherable. But it can be made easier to understand when you spot the connections. Hence the new identity for our end-of-year trends report, which encapsulates how we approach researc

2、h and forecasting at GlobalWebIndex. Finding order in complexity, identifying related trends, and above all, delivering clear, powerful insights to our readers. Intro1 Contents Travel Nostalgia On-the-move commerce Retail reinvented Social gaming Economy Digital health Privacy Human touch 30 58 16 4

3、080 5070 92 4 1 Intro In recent memory, a lot of predictions have been made about the innovations and trends wed see by 2020. Some of these must have appeared a little outlandish at the time, but have nevertheless proved pretty accurate. We are indeed seeing AI and automation threaten job security,

4、for example. And yes, were wit- nessing industry tie-ins and funding rounds for flying cars. Other predictions have remained further from the mark. Thankfully, were not having to com- pete with intelligent apes for manual labor (as envisioned in 1967). Nor do we all have our own personal helicopters

5、 (as anticipated in 1951). Perhaps the biggest lesson from the his- torical predictions about 2020 is that the underlying themes that drive trends can be predicted with more certainty than their exact manifestations. Thats true even of the stories we picked a year ago for 2019. Naturally, were thril

6、led that some of them were spot on. We said esports would enter the mainstream; our latest research shows esports viewership has increased by 50% year-on-year, with China and South East Asia continuing to be the engine for the trends global growth. Weve witnessed the Fortnite World Cup and the now-m