多代理协作优化广告效果.pdf

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1、 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.I N D 3 5 7Multi-agent collaboration for optimized advertising performanceZelle SteynPrincipal Solution ArchitectAdvertising and Marketing AWS North AmericaGerry Lou

2、wGlobal Tech Lead Advertising and Marketing-AWS 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.I N D U S T R Y I N S I G H T SAgentic AI in Advertising TechnologyThe Human EdgeReal-time Programmatic(5 Milliseconds)Top areas of investment Campaign Automation Audience Creation Attr

3、ibution Analytics Media Mix Modeling Hyper Personalization Brand Safety Creative generation 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.Campaign RFPToolsModelsData/External KnowledgeGovernanceSecurityDefine CampaignActivate CampaignMonitor CampaignOptimize Performance attribut

4、esDeploy A/B testEvaluate and ID winnerIdentify Performance attributesA Campaign Lifecycle“Increase sales of oat milk by 27%”2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.O V E R V I E WArchitectural challengesYou probably have a lot of questions already.And well probably answer

5、 most of them in these topics.1.Controlled flexibility(dynamic agent definitions)2.Semantic search(and when you actually need it)3.Balancing data(with strategic context management)4.Managing memory(efficiently and safely)5.Offloading responsibility(avoiding reason)6.Ecosystem integration(an intercon

6、nected end-to-end example complete with protocol and integration decisions)2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.T R A D I T I O N A L V S.A G E N T I CA campaign workflow exampleThe traditional RFP process:Manual platform hoppingSpreadsheet coordinationDays-to-weeks tim