AWS RTB Fabric：与您的广告技术合作伙伴一起进行实时竞价工作负载.pdf

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1、 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.I N D 3 7 9Sergio SerraFernando GameroDuc ChauAWS RTB Fabric:Real-Time Bidding Workloads with Your

2、 AdTech PartnersPrincipal PMTAWSSr.Solutions ArchitectAWSChief Technology OfficerYieldmo 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.AdTech workload challengesAWS RTB Fabric architectureHow to onboardObservabilityCost and performanceCustomer success story(Yieldmo)TakeawaysAgen

3、da 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.Data FragmentationLatency&Routing OptimizationCost optimizationChallenges in the AdTech ecosystemPartners DiscoveryPartners IntegrationSupply Path OptimizationTransparency and controlModels Optimization 2025,Amazon Web Services,In

4、c.or its affiliates.All rights reserved.IntroducingAWS RTB FabricRun real-time bidding workloads with your AdTech partners on an optimized,dedicated networkEliminate up to 80%of cloud networking costsAchieve single-digit millisecond latencyLeverage modules to improve the effectiveness of your ad tra

5、nsactionsConnect and scale RTB applications withyour AdTech partners in hours,not months 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.FeaturesAWS RTB FabricAutomatic network traffic distributionAdvanced traffic managementReal-time bidding gateway 2025,Amazon Web Services,Inc.or

6、 its affiliates.All rights reserved.2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.AWS RTB Fabric Architecture 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.SSPSSPSSPAdTech programmatic ecosystemPublishersAdvertising agenciesDSPAdvertising agenciesDSPDSP 2025