1、崛起中的亚洲女性网购力量The Economist Intelligence Unit报告委托方1 The Economist Intelligence Unit Limited 2014崛起中的亚洲女性网购力量目录序言 2编者按 3前言 61. 人口结构变化，掌管消费大权 72. 零售性质的转变 123. 女性如何购物 174. 全球购VS本地购 215. 与亚洲新女性消费者相连通 236. 发展障碍？ 27结语：零售业的未来前景 282 The Economist Intelligence Unit Limited 2014崛起中的亚洲女性网购力量崛起中的亚洲女性网购力量（On the r

2、ise and online: Female consumers in Asia）是由唯品会委托，The Economist Intelligence Unit（The EIU）撰写的调查报告。The EIU独立进行调查和采访以及撰写报告。作者是Jonathan Hopfner和Liana Cafolla，编辑是Laurel West。Gaddi Tam负责版面设计，封面设计由Richard Duckett负责。报告的结论和见解来自The EIU，并不代表委托方观点。我们感谢所有调查受访者和以下的受访者与我们分享他们的看法：l Maximilian Bittner, CEO, Lazada G

3、roupl Hyon-Ju Cho, vice president and team leader, marketing service team, Samsung Electronicsl Elisabeth de Gramont, group account director, Jigsaw Communispacel Jodie Ding, senior analyst, iResearchl Linda Du, Shanghai managing director, APCO Worldwidel Devangshu Dutta, chief executive, Third Eyes

4、ight序言l Andreas Faahs, CMO and vice president, Amway Japanl Leta Hong Fincher, author l Andrew Keith, president, Lane Crawfordl Alice Lau, CEO, Le Saundal Kamal Nandi, executive vice president and business head, Godrej Appliancesl Roopa Purushothaman, managing director and head of research, Everston

5、e Capital Advisorsl Arvind Singhal, chairman , Technopak Advisorsl Torsten Stocker, partner, consumer goods & retail, AT Kearneyl Lixia Tan, senior vice president and CFO, Haierl Lavinia Tong, marketing director, Diageo Chinal Tong-yi Mao, China general manager, GRI Groupl Iris Xuan, brand direction

6、 manager, SK-II China3 The Economist Intelligence Unit Limited 2014崛起中的亚洲女性网购力量世界各地的众多企业对亚洲快速增长的消费者市场寄予厚望。2015年亚洲零售销售量预期平均增长4.6%，达到7.6万亿美元1，而据The Economist Intelligence Unit预测，北美与欧洲同期增长分别为2.5%与0.8%。在这一大趋势下，有一个现象正迅速引起品牌商与零售商的关注：亚洲女性越来越独立，经济支配力也越来越强。女性不仅掌控着越来越多的家庭购买决策，而且还热衷于网购。本报告旨在深入探析女性的购买力是如何日渐增长的，