Apadmi：2017年旅游报告：移动科技改造旅游行业(英文版)(21页)（21页）.pdf

1、Transforming travel through mobile technology Travel Report 2017 Research by Apadmi, a leading mobile technology group Travel and tourism is no longer about operators simply offering holidaymakers flights or accommodation the sector is shifting towards providing more personalised experiences. The fa

2、mily that were once happy with just popping into their local travel agent to book an all-inclusive holiday package are now looking for a more tailored trip based on their likes, past behaviour and preferences. Between 2011 and 2016, the value of online travel bookings increased by 70%. In 2016, 50%

3、of travellers booked their trip online via a mobile device, with 80% of these doing so via their smartphones1. And a third of travellers say they wont book a hotel unless they have read online reviews from other holidaymakers. The digital transformation of the travel sector has given consumers a lot

4、 more choice, and theyre now demanding more from the entire holiday experience. Weve become a generation of DIY travellers who want to tailor and manage the whole journey to meet our specific needs. With such a large proportion of consumers demanding more from their holidays, it is vital that compan

5、ies operating in the travel sector take note, and develop the kind of experience their customers now expect. Thats why we commissioned this report to find out what consumers now expect of travel agents and operators, and what these businesses need to do to meet these ever increasing expectations. Wh

6、y weve created this report Key findings Part 1: How consumers plan their holiday Part 2: Travelling to your destination Part 3: Earning the customers trust Conclusion 02 03 04 12 17 19 CONTENTS Why weve created this report 1 KEY FINDINGS To help travel companies gain an insight into what consumers n