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贝恩:2022年亚太区一线医疗健康行业报告(17页).pdf

上传人: 起** 编号:65093 2022-03-22 17页 865.80KB

1、The pandemic led to rapid reinvention of healthcare delivery in the Asia-Pacific region.By Vikram Kapur, Satyam Mehra, Alex Boulton, and Lucy dArvilleAsia-Pacific Front Line of Healthcare Report 20221Asia-Pacific Front Line of Healthcare Report 2022At a Glance The Covid-19 pandemic thrust health and

2、 wellness into the public spotlightand onto the consumer agenda. About 80% of consumers say theyre interested in health maintenance and lifestyle changes, and almost half are willing to spend more out of pocket to receive better health outcomes and experiences. The pandemic accelerated and amplified

3、 digital healthcare adoption in the region. Telemedicine usage nearly doubled for both consumers and physicians, and consumers in China and Indonesia are more trusting of healthcare technology companies today than they were before the pandemic. The healthcare system is complex and confusing. More th

4、an 90% of consumers say theyd prefer a single touchpoint to manage their healthcare, compared to only 70% two years ago. Consumers in China prefer digital touchpoints. As consumerism in healthcare increases, companies have four opportunities to attract consumers and improve public health. They can s

5、implify the patient journey, create integrated continuums of care, optimize value-based care, and empower patients and physicians.The Covid-19 pandemic increased consumers health awareness and exposure to technology, which empowered consumers to take more active roles in their care. Now that consume

6、rs are paying closer attention, they have new and rapidly increasing expectations.In response, healthcare delivery is being reinvented in the Asia-Pacific region. Trends that were just taking off before the pandemic took solid hold over the past two years. Healthcare consumerism, digital integration

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根据报告的内容,本文主要概括了亚太地区在新冠疫情期间医疗保健行业的快速变革。文章指出,疫情使得消费者对健康和科技的关注度显著提高,近80%的消费者对健康维护和生活方式改变感兴趣,近一半的消费者愿意为更好的健康结果和体验支付更多费用。文章还指出,亚太地区的远程医疗使用率在疫情期间几乎翻了一番,消费者对医疗科技公司的信任度也有所提高。此外,文章还强调了消费者对医疗保健系统复杂性和混乱性的不满,90%以上的消费者希望有一个单一的接触点来管理他们的医疗保健。文章最后提出了四个吸引消费者和改善公共卫生的机会:简化患者旅程、创建综合护理连续体、优化价值型护理以及赋权患者和医生。
亚太地区医疗保健如何应对疫情挑战? 消费者对医疗保健的新期望是什么? 医疗保健公司如何通过数字化转型来满足消费者需求?
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