德勤：2021年媒体和娱乐产业展望-未来一年需要考虑的三大策略（英文版）.pdf

1、2021 outlook for the US telecommunications, media, and entertainment industry 2 Heading into 2021, the COVID-19 pandemic will continue to shape business strategies throughout the telecommunications, media, and entertainment sector. In media and entertainment, the pandemic has accelerated many trends

2、 that were already underway. For example, with theaters closed or allowing only limited attendance, major studios increasingly are making first-run movies available direct- to-consumer via streaming services. In addition, as consumption of streaming content rises, weve seen growth not just in the nu

3、mber of subscription services, but also in ad-supported models designed to satisfy increasingly cost-conscious consumers. Whats more, customer retention (versus acquisition) has become top of mindmaking it important that providers offer a broad range of content: video, music, games, and even podcast

4、s. This new reality places a premium on understanding consumer behavior patterns and developing a more nuanced approach to engaging with customers. As consumers experiment with their entertainment options, we strongly encourage providers to adopt new strategies and agile approaches for content devel

5、opment, aggregation, and delivery. We expect that telecommunications companies will continue to provide the bedrock for other industries to recover and thrive in 2021. Telecom providers have an opportunity to shape a new future for businesses and consumers on the strength of advanced wireless techno

6、logies such as 5G. We believe that the move to next-generation networking has the potential to transform how industries operatecreating competitive advantage and unlocking new opportunities for innovation. Telecommunications providers should help their customers envision what is possible through new