凯度：2020年评估影响-跨行业的观点对COVID-19在中国的影响（英文版）（31页）.pdf

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1、31 2020.02 Understand People Inspire Growth Assessing the impact: A cross industry view on the impact of COVID in China 1 Its an unusual Spring Festival with people fighting an unusual battle. As the epidemic caused by the novel coronavirus pneumonia (NCP) continues to escalate, the situation is ful

2、l of uncertainty with a tense climate across China The epidemic is undoubtedly affecting peoples lives and its impact on social economy is felt across all industries. Kantars consulting team have been paying close attention to the market during the epidemic. Using our in-depth market knowledge, cros

3、s- category expertise and eyes on the ground, Kantar presents this report, in which the challenges and opportunities that various industries are confronted with are analyzed and assessed for their potential impact. We also explore the potential trends of the industries in the special market environm

4、ent, with the intention to help enterprises cope with uncertainties, seek stability amid rapid change, and unlock opportunities against this crisis. 1. Economic impact 2. Retailing impact 3. Industry impact 4. Consumer research 1 Introduction 2 In 2019, the annual GDP growth rate of the Chinese econ

5、omy was 6.1%; the year-on-year growth rates in the four quarters were 6.4%, 6.2%, 6.0%, and 6.0% respectively, showing a slow decline. 2020 has been identified as an important goal post for China to achieve the goal of doubling its total GDP from 2010. Considering the impacts of NCP epidemic on the

6、economy in Q1, the year-round macroeconomic target for 2020 is now under a significant challenge. Under the epidemic, there are four possible economic scenarios that businesses need to consider: Downward pressure on Chinas economy rises, the tertiary industry being most affected In terms of industri