SiriusXM：2023年播客趋势报告（英文版）（35页）.pdf

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1、2023 PodcastTrends ReportUnderstanding the loyal fan bases that fuel podcast popularity.01the Whos WhoPodcasts are big and getting more popular by the minute.Everyone is listening to podcasts.You should be advertising on podcasts.IntroductionYou know it.Weve said it.But you want more than big,broad

2、statements.You want the insights that really matter:Which audiences are listening?What are they listening to?How can you find them?Welcome to the Whos Who of Podcast Listening.Were going deep into the audiences powering the biggest genres to understand who they are,why they listen,and what will reso

3、nate with them.Explore distinct podcast listening personas and find out exactly who you need to go after,and what theyre listening to.Get ready to know podcasts better.02the Whos Who01Dig beyond the surface level of podcast stats and behavioral trends for five key podcast genres02Discover up-and-com

4、ing shows so you can get in on the ground floor of podcast advertising,executing effective programs that drive real impact03Explore the anatomy of a listener through three individual personas per genre,learning about the listeners behind comedy,news,true crime,health&wellness,and lifestyle&entertain

5、ment podcasts04Leave with actionable ways to leverage your audience within specific genres or across the entire SiriusXM Podcast NetworkIn this report,you will:03the Whos WhoWith a few years,top networks,thousands of shows,and even more successful brand campaigns under our belt,weve continued to ide

6、ntify a large knowledge gap in the advertiser space.There are still an awful lot of presumptions when it comes to podcasts and their audiences.We hear you,and we have answers.Our goal for this years podcast report is to address your biggest questions head on and clearly lay out who these audiences a