BOSS直聘每单位广告支出新增用户数量提升-行业数据

BOSS直聘每单位广告支出新增用户数量提升

广告高收效推动 BOSS 直聘发展，获客成本显著低于竞对。2020 年及2021 前三季度，BOSS 直聘单位新增用户的获客成本分别为 162.41 元/人和 174.33 元/人（其中 2021 年新增用户受监管影响增长放缓），而 2020年前程无忧和猎聘的单位新增用户获客成本分别高达 2464.58 元/人和517.68 元/人，说明目前 BOSS 直聘在获客方面具备较强的竞争力。

行业数据

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