2022年德尔玛促销推广费率保持在8%-行业数据

2022年德尔玛促销推广费率保持在8%

尽管更高的直销比例势必也会带来更高的销售费用率，但运营能力的形成和规模的扩大，意味着规模效应能够带来更好的盈利能力改善的空间。可以看到，公司的销售费用构成中，除去和销售强绑定的履约类支出（这部分是公司高直营对比其他品牌必须持续承担的超额支出），推广类的费用占比已经处于同行业相对优秀的水平。

行业数据

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