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休闲零食行业渠道分布（单位：%）-行业数据

休闲零食行业渠道分布（单位：%）
休闲零食行业渠道分布（单位：%）
三只松鼠品牌认知度较高，线上渠道渗透率较高，线下市场是后续发力重点。休闲零食行业线上渠道的市场份额占比约 20%，而 80%的市场在线下市场，空间更大；与行业的渠道结构相反，目前公司线上渠道 2023 年实现 49.5 亿元的收入规模，而线下渠道仅实现21.6 亿左右的收入规模，未来线下市场空间广阔。
行业数据 下载图片 原图定位
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休闲零食行业渠道分布（单位：%）_第1页
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休闲零食行业渠道分布（单位：%）_第2页
休闲零食行业渠道分布（单位：%）_第3页
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休闲零食行业渠道分布（单位：%）_第4页
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休闲零食行业渠道分布（单位：%）_第5页
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所属报告： 三只松鼠-公司深度报告：短期有业绩中期有空间长期有成长-250125（20页）.pdf
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