2020年唐家三少的《斗罗大陆》IP商业化表现-行业数据

2020年唐家三少的《斗罗大陆》IP商业化表现

例如唐家三少的《斗罗大陆》IP，从实体图书、漫画、游戏、影视剧等多个维度进行改编，斗罗大陆已成为具有较高商业价值的 IP 案例。从内容到平台，从 IP运营到后端潮玩手办衍生长线精品运营成共识，内容 IP 仍需要从“产品打造”成为“产业制造”，及后端衍生品的持续商业化探索。

行业数据

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