2071 - 利用EDA实现金融机构的实时欺诈检测和个性化服务.pdf

1、Using EDA to enable real-time Fraud Detection and Personalized Offers2071Rafael FerreiraBRB Banco de Braslia SAOrlando,FLOctober 6-92025Braslia,the capital of Brazil since 1960,is located in the central region of the country.Once Upon a Bank.The story begins:a small regional bank in Braslia.02/1903/

2、19Construction of Braslia,from 1957 to 1960BRB foundation in 1964What isBRB?Once Upon a Bank.04/19Batch CultureSystem AFileSOAPSocketFileRestSystem BSystem CNight JOBOnce Upon a Bank.It stayed like this until 2018.A New Mission,A Bigger StageThe shift to a national bank.06/1920182025266 Customer ser

3、vice point707 thousand clients1,189 Customer service point9,6 million clientsA New Mission,A Bigger StageBroader Presence07/19Beyond Banking08/19The Dark Side of GrowthGreater exposureLarger competitorsHow to dealwith thisusing batcharchitecture?Turning the tide with EDAHow we changed the BATCH cult

4、ure and designed and implemented our EDA.Turning the Tide with EDA10/19Batch processingEventsChanging the culture.11/19Event SourceEvent DistributionTransformationREF RepositoryREF EventsInsights&ActionsTurning the Tide with EDAExtract events of synchronous systems12/19DB2 TransactionalTurning the T

5、ide with EDAImplementationOracle TransactionalDB2 ReplicationOracle ReplicationCDCCDCQREPIBM ACEIBM Event StreamsKafka ConnectIBM MQBig DataREF DatabaseREF Kafka EventsSynchronousServicesAsynchronousServicesIBM Event Endpoint ManagementIBM ACEAPI Gateway13/19Turning the Tide with EDAPersonalized Off

6、ersNavigation Events Database IBM Event StreamsKafka ConnectCampaign Engine1-Send data for training the model2-Send personalized offersMobile ServiceIBM Event Streams143535%Increase in campaign effectivenessImprove customer loyaltythrough relevant,immediate benefits.Turning the T