1、Orlando,FLOctober 69IBM TechXchange 2025Session 4325Priya SrinivasanIBM,Vice President,Core SoftwareSarah McAndrewIBM,Vice President,Automation SalesEverything Runs on AutomationPowering the Moments that Matter MostAgendaRetailTravelSports&EntertainmentTransportation&InfrastructureAudiovisual&MediaT
2、elecommunicationsBanking&Financial ServicesIBM TechXchange|2025 IBM CorporationUltaDelivering Magic on Black Friday“IBM Sterling OMS and Sterling Intelligent Promising delivered exceptional performance and scalability,enabling a seamless guest experience during our busiest time of year.”Sankha DasSr
3、.Director,Enterprise Systems_IBM Sterling Order ManagementIBM Sterling Intelligent Promising3IBM TechXchange|2025 IBM CorporationLowesSmarter Shelves,Faster Fixes“Since we are funding things at a product perspective and reviewing things at a product perspective,we can increase speed to market.”Chris
4、 RossSenior Manager,Technology Finance_IBM ApptioIBM TargetprocessIBM TechXchange|2025 IBM Corporation4World MarketGetting to the Heart of Omnichannel“A unified OMS is the heart of our omnichannel transformation.You need a good heart first and then you can roll out the brains,legs and hands such as
5、ecommerce,ERP,warehouse management around it.”Abhijit RoySenior Manager of Omnichannel Solutions_IBM Sterling Order ManagementPartner:Nextuple,Inc.IBM TechXchange|2025 IBM Corporation5Carnival Cruise LinesSmooth Data Handoff,Smooth Sailing“Our IT enterprise integration architecture puts the guest at
6、 the center.From shopping to booking to cruising,our API-driven architecture and event-driven ESB plays a key role in making the guest and crew experience the best it can be.”Srinivas DanduboyinaSupervisor of Enterprise Integration Architecture_IBM webMethodsIBM TechXchange|2025 IBM Corporation6Scud