认证信任：应对天然化妆品市场的“漂绿”和监管问题.pdf

1、Navigating Greenwashing and Regulation in the Natural Cosmetics Market Laurent MiletCOSMOS-standard General ManagerCertifying Trust:CONTENTS1.About COSMOS2.Tackling Greenwashing in the Natural Cosmetics Market3.Regulations:Today and Whats Ahead4.The Most Reliable Way to Protect Your Brand and Grow I

2、nternationallyOur founding members An International Certification for Organic&Natural Cosmetics A leading global benchmark for organic and natural cosmetics Defines common,high-standard requirements across the industryAbout the COSMOS-standard36,000 certified products24,000 certified raw materials82

3、countriesSince its inception,COSMOS has continually refined its criteria to meet industry needsVersion 1.0 Established foundational principles&basic requirementsVersion 2.0 Introduced stricter criteria for ingredient sourcing&processingVersion 3.0 Enhanced transparency&traceability in the supply cha

4、inVersion 4.0 Focus on sustainability&alignment with emerging regulationsDevelopment of the StandardStrict standard,loose claims:the rise of greenwashingDefinition:A marketing strategy where brands present themselves as environmentally friendly without meeting recognized ecologicalstandards.Examples

5、 in Cosmetics:Use of vague terms like“natural,”“organic,”or“eco-friendly”while including synthetic or harmful ingredients.Highlighting a single natural ingredient while the rest of the formula remains synthetic.Result:Surge in consumer demand for“natural”products has boosted the cosmetics industry o

6、verall.The natural and organic cosmetics market was valued at$12.49 billion in 2023.Projected to grow at a 6.4%CAGR,reaching$21.83 billion by 2032.Driven by thousands of brands,especially digital native vertical brands(DNVBs).The market has become saturated with“5,000 shades of green”,creating confu