数字时代的品牌忠诚度：科学叙事中透明度的重要性.pdf

1、.Brand Loyalty.In The Digital Age.The Importance of Transparency in Scientific StorytellingJoseph Basham MSc|Thursday 7th July 2025|In-Cosmetics KoreaJoe BashamMSc Cosmetic ScienceSenior Scientific Communications&Partnerships Engagement Manager Skintellectuals.Skintellectuals.teresteSkintellectualsi

2、nnovation adoptadoptioInnovationThe Importance of Transparencyof US consumers are more likely to be loyal to a brand that offers complete transparencyNIQ,202194%Importance of Transparency in Customer Loyalty Readily Understood Openness and Honesty Visibility or Accessibility of Information Free from

3、 Pretense or Deceit No SecretsWhat Does Transparency Mean?of S.Korean consumers think brands should provide more evidence to validate claimsKantar Profiles/Mintel,Sep 2024,Sep 202367%Consumer Insightsof S.Korean consumers think brands should provide more evidence to validate claimsKantar Profiles/Mi

4、ntel,Sep 2024,Sep 202367%of Chinese consumers pay attention to ingredient dosage in skincare productsKuRunData/Mintel,Mar 202458%Consumer Insightsof S.Korean consumers think brands should provide more evidence to validate claimsKantar Profiles/Mintel,Sep 2024,Sep 202367%of Chinese consumers pay atte

5、ntion to ingredient dosage in skincare productsKuRunData/Mintel,Mar 202458%of Brazilian consumers believe its important products contain proven active ingredientsKantar Profiles/Mintel,September 202335%Consumer Insightsof S.Korean consumers think brands should provide more evidence to validate claim

6、sKantar Profiles/Mintel,Sep 2024,Sep 202367%of Chinese consumers pay attention to ingredient dosage in skincare productsKuRunData/Mintel,Mar 202458%of Brazilian consumers believe its important products contain proven active ingredientsKantar Profiles/Mintel,September 202335%of US consumers believe i