1、数据X技术X创意,如何驱动新增长?Data X Tech X Creativity,How to Improve Customer Experience?March 2019Data X Tech X CreativityHow to improve Customer Experience?Henrik WendersVice President MarketingITS NOT ABOUT REFINING CARS,ITS ABOUT REFINING LIFE.INTRODUCTION OF BYTONElectricConnectedAutonomousSharedFuture-pro
2、ofPersonalizedHorsepower becomes data powerPerformance becomes connectivityBetter driving becomes better livingTodayDriverPassengerTomorrowUserUserUserConnectivity and autonomous driving enable new user experiences and new business modelsINTRODUCTION OF BYTONBYTON M-Byte Concept&K-Byte ConceptBYTON
3、M-Byte ConceptNext-generation smart device designed for the age of shared mobility and autonomous driving a truly intelligent,connected car.BYTON K-Byte ConceptThe new aesthetics of car design in the age of autonomous driving,perfectly integrating the new elements of autonomous drivingHow to improve
4、 customer experience?One-of-a-kind user interfaceExtends and elevates the smart phone experience to the vehicleOutstanding designFashionable and futuristicinterior and lightweight designPremium quality brandGlobally positioned brand delivering German qualityIndustry leading ConnectivityMulti-modem h
5、igh speed internetArtificial intelligence backendAutonomous driving Affordable price pointSUV for$45,000 USDMiddle-class market acceptanceTop quality and safetyGlobal 5 star safety ratingLeading reliability and serviceabilityWorld-classVehicle IntegrationCapabilityBYTON offers an exceptional synthesis of automotive engineering excellence and digital leadershipINTRODUCTION OF BYTON BYTON 2017?13BYTON M-Byte first-row design