Nasscom&勤达睿&Twimbit：2025年印度客户体验状况报告（英文版）（71页）.pdf

1、The State ofCX India2025The State of CX IndiaSECTION01The State of CX India 2025Joint message by Nasscom and TwimbitThe State of CXIndia 202501Section 1Joint messageIn the timeless wisdom of ancient India,we have always upheld the sacred mantra of Atithi Devo Bhava(the guest is God).This profound ph

2、ilosophy teaches us that service is not a mere exchange;it is a divine calling,a heartfelt connection that honors every individual with dignity and care.Today,in our vibrant democracy,this eternal truth finds new expression in customer experience(the beating heart of a resilient and inclusive econom

3、y).Just as Indias classical dances(Bharatanatyam,Kathak,Odissi,and more)evoke a symphony of vibrancy,color,elegance,emotion,empathy,and unbridled joy,so too must our customer experiences ignite that same magic.Imagine a customer not just satisfied,but enchanted(feeling alive with the rhythm of innov

4、ation,touched by the grace of empathy,and uplifted by the joy of seamless service).This is the essence of Customer Experience(CX)in India:a dance of delight that turns every interaction into a celebration of human connection.For India,championing exceptional customer experience is no ordinary strate

5、gy;it is a national mission,intricately woven into our vision of Viksit Bharat(a developed India by 2047).In this age of digital revolution,CX stands as the ultimate differentiator in the global arena.With the worlds largest youth population pulsing with energy,we are harnessing technology like neve

6、r before.Our Digital India mission has connected over a billion souls to the digital world,fostering a thriving ecosystem of e-commerce,fintech,and services that touches every corner of our diverse land.Technology alone is like a dance without soul(it rings hollow without the warmth of empathy).Envi