1、NAVIGATE THE REPORT Introduction:A New Era Starts Now Key Insight#1:The AI Momentum Shift Key Insight#2:Drive to RO(A)I Industry Spotlight:AdTech Industry Spotlight:Telco&CSP Key Insight#3:Roadblocks to Readiness Key Insight#4:The Fast Track to Scalability Conclusion:From Momentum to Maturity About

2、the Report Get to Know OcientCurious about year-over-year insights?Look out for this symbol.A NEW ERA STARTS NOWWhen we launched the inaugural Beyond Big Data report in 2022,we were just months away from the biggest paradigm shift in business since the digital transformation era.In the three years s

3、ince ChatGPT sparked mass adoption,AI has shifted from novelty to necessity driving a surge of high-stakes,high-investment initiatives that are pushing data processing demands to unprecedented levels and testing the limits of legacy infrastructures.In short:Were now in the AI reality.Our 2025 survey

4、 of 500+data and IT leaders across more than 15 industries shows intention has given way to action.Many leaders and their organizations are moving past preparation and experimentation into real-world AI integration:generating ROI,innovating at speed,and developing the flexible infrastructures that w

5、ill define the next wave of progress.See the data defining the moment in Beyond Big Data:From Roadmap to Reality.This report captures the milestone moment where enterprise leaders are seeing real returns on their AI investments and stepping confidently into whats next.Some familiar challenges contin

6、ue to stand in the way,but the path forward is clearer than ever.Looking ahead,flexibility and scalability will be the engine that powers continued growth.Our four key insights capture this journey:The AI Momentum Shift:Data and IT leaders are feeling more confident and prepared for the AI era,but k