1、A Diamond Standard in Digital:How Luxury Brands Craft ContentChristian HallerbachChristian HallerbachSenior Solutions ConsultantSenior Solutions ConsultantAmplienceAmplienceEverything has changedand nothing has.HomepageLocalisedPersonalisedMulti Variant TestContent operations are inefficientEventsPl
2、anningNewDesignConceptSubmitMerchandisePlanning“Wall”Walk-ThroughCreate StaticReview AssetsCreative AssetsDevelopedCommunicateBriefApprovedWork Copied to StagingUpdateContent dBBuild HTMLPreviewUpload HTMLto StaticEnvironmentUpload toCommercePlatformPublish toSite 2Upload Assets to Commerce Platform
3、Upload HTMLto StagingFinalReviewPublish toSite 1Publish toMobile SitePublish toMobile AppCreativeBriefWriteCopyInitiate URLCreationManual stepsDuplicationReview cyclesRework90%of work is non-value-addExpensiveProduct time to market taking weeksYour content supply chain isnt working for What is?What
4、is?PromotionBanner(Text&Video)CardDeeper Discounts:Up to 50%OffShop MensShop WomensShop KidsNavigationCarousel of CardsProduct FinderUser Generated ContentCardSplit BannerNavigationImprintSelf Service KioskMobile AppLoyalty AppSelf Service KioskMobile AppLoyalty AppTimberlineSeries GrillIn Store Dis
5、playsCustomer AppI need a new pair of I need a new pair of I need a new pair of SneakersTrainersRunnersTakkiesRubber ShoesVESTE EN MOHAIRimage numro 0VESTE EN MOHAIRimage numro 1VESTE EN MOHAIRimage numro 2VESTE EN MOHAIRimage numro 3Manteau en fausse fourrure brun clair Tom Ford,double boutonnage.V
6、este en laine beige portepar un modle,vue de profil.Veste marron en peluche,boutons noirs,fleur blanche,pantalon cuir noir,bottines noires.Homme dfile en manteau beige,pantalon noir et bottes,avec une broche fleur blanche et gants noirs.Tan double-breasted coat with a fuzzy texture,featuring the Tom