2022中国咖啡品牌体验感知白皮书（89页）.pdf

1、Copyright 2021 TANG?BXI,Brand?Experience?Indicator?务?Copyright 2021 TANG?1Copyright 2021 TANG?Amazing!?It?s?magical?Depth?and?distance?Part?of?life?Experience?Strategy?Framework?Copyright 2021 TANG?*?/?/?吗?劝?BXI?BXI?BXI,?Brand?Experience?Indicator?劝?导?矮?Copyright 2021 TANG?爽?愿?割?割?呢?BXI?割?吐?研?锐爽?告?野

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3、opyright 2021 TANG?信息搜索?&?BXI?Copyright 2021 TANG信息搜索?&?BXI?尽?封?锐?Copyright 2021 TANG?关键体验点咖啡店调性店位置线下碑品牌活动品牌调性产品类别服务员咖啡师线上服务简餐辅咖啡味外观&包装品牌周边价格?产品体验沟通体验为体验环境体验?务?劝?*?BXI?Copyright 2021 TANG?吗?ABC?BXI?Copyright 2021 TANG?ta?信息搜索消费者旅程关键体验点?店位置线下碑品牌活动品牌调性产品类别服务员咖啡师线上服务咖啡简餐辅咖啡味外观&包装品牌周边价格店调性?PersonaCopyri

4、ght 2021 TANG?2Copyright 2021 TANG?务?尊?割?尊?尊?务?劝?劝?野封?姿?封?割?务?愿?务?割?吗?研?鲜?历?务?去?尊?尊?割?去?尊?纸吐?尊?务?割?告?割?溶割?劝?劝?锐?纸吐?劝?务?BXI,?Brand?Experience?Indicator?姿?割?iWOM?吐?9?Costa?Paci?c?Peets?Tims?Lavazza?SeeSaw?Manner?M?Stand?BXI?确?Copyright 2021 TANG?BXI?ta?123?Copyright 2021 TANG?SeeSaw?M?Stand?去?姿?姿?告?锐爽

5、?割?+?Copyright 2021 TANG?3Copyright 2021 TANG?远?聊研?务?5劝?够?务?去?20?(2000?)?务?务?务?务?尊?割?告?姿?20?3?务?告?锐爽?务?10?告?1?的?务?Copyright 2021 TANG?劝?远?姿?锐爽?姿?告?割?锐爽?吗?姿?务?1?BXI?BXI?StarbucksMannerTimsSeeSawM?StandLavazzaPeetsPaci?cCosta45678923*BXI?BXI?929291888786868580Copyright 2021 TANG?97?Peet?s?Peet?s?co?ee

6、?Peet?s?告割?Peet?s?研?913?91?90?97?95?89889589?9385928894928390?95?95?锐?+?LA?MARZOCCO?纸?割?83?锐?0?85?Peets?熊?peets?50%?88?peets?软?割?Copyright 2021 TANG?951?8788.59091.593?务?吗?爽?yyds?12?务?熊?熊?Copyright 2021 TANG?锐爽?50?导?割?64%63%59%?软?吐?*?Peets?875?Copyright 2021 TANG?爽?告?吗?导?割?告?务?熊?Peets?9?RANK?913?875