1、Why do CDPs matter more than ever?Reinventing the Customer Data Platforms in the age of generative AI.WE ACCELERATE DATA AND AI ADOPTION TO POSITIVELY IMPACT PEOPLE AND ORGANIZATIONS.Artefact is a global leader in consulting services,specialized in data transformation and data&digital marketing,from

2、 strategy to the deployment of AI solutions.We are offering a unique combination of innovation(Art)and data science(Fact).26COUNTRIES+1000CLIENTS1700EMPLOYEESSTRATEGY&TRANSFORMATION|AI ACCELERATION|DATA FOUNDATIONS&BIIT&DATA PLATFORMS|MARKETING DATA&DIGITALWHY DO CDPS MATTER MORE THAN EVER?3In today

3、s fast-evolving digital landscape,mar-keters face a fundamental challenge:reconciling the demand for hyper-personalization with rising consumer privacy expectations and regulatory scrutiny.While the future of third-party cookies remains uncertain,the imperative for brands to responsibly centralize a

4、nd activate their custom-er data is stronger than ever.Customer Data Platforms have emerged as the foundational technology for this new paradigm,empowering brands to unify fragmented data,orchestrate omnichannel experiences,and build resilient,privacy-by-design strategies.This white paper,a collabor

5、ative vision from Artefact and Treasure Data,explores the next leap in this evolution:the AI-augmented CDP.The integration of generative AI and intelligent agents is a paradigm shift that supercharges the CDPs capabilities,transforming it from a passive data repository into an active,intelligent eco

6、system.INTRODUCTIONWhy do CDPs matter more than ever?TRUSTED BY 80+GLOBAL 2000 COMPANIESTreasure Data is the Intelligent Customer Data Platform(CDP)built for enterprise scale and powered by AI.Treasure Data empowers the worlds largest and most innovative companies to deliver hyper-personalized custo