1、Consumer bank rankings 2025Exploring Singapores top consumer banks based on customer satisfaction and consideration./Research RealityS I N G A P O R ESingapore consumer bank rankings 2025 21 1Foreword2 2Key takeaways3 3Customer satisfaction rankings4 4Consideration among financial product users5 5Pr

2、ofiling financial product purchasers6 6Profiling neobank customers7 7MethodologyContentsSingapore consumer bank rankings 2025 3Get in touchExplore our solutionsDiscover brand trackingConsumer banking is a competitive space,with traditional institutions and digital-first banks alike vying for custome

3、rs.YouGovs 2025 Singapore consumer bank rankings reveal which banks stand out among the general population,based on customer satisfaction and financial product user consideration.Results are further broken down by age,gender,and this years most improved performers.Alongside the nat rep view,this rep

4、ort spotlights financial product purchasers and neobank customers two cohorts shaping expectations around accessibility,convenience,and value.We reveal who they are,what matters most to them,and where growth opportunities lie for financial marketers.”Chi Wei TeoGeneral Manager,YouGov SingaporeForewo

5、rdSingapore consumer bank rankings 2025 4Top performersFinancial product purchasersNeobank customersDBS leads in overall customer satisfaction,while HSBC shows the strongest year-on-year improvement.DBS also ranks highest in consideration among financial product users across gender,generations,and i

6、ncome levels,with POSB closely following as the other top bank in consideration.Neobank users skew older(49%are 45+),and over two-thirds(68%)look for profitable ways to invest money.Nearly two-thirds of neobank customers(65%)say online is where advertisers would have a chance of catching their atten