YouGov:2025澳大利亚消费者银行排行报告:基于客户满意度与选择意向(英文版)(19页).pdf

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YouGov:2025澳大利亚消费者银行排行报告:基于客户满意度与选择意向(英文版)(19页).pdf

1、Consumer bank rankings 2025Exploring Australias top consumer banks based on customer satisfaction and consideration./Research RealityA U S T R A L I AAustralia consumer bank rankings 2025 21 1Foreword2 2Key takeaways 3 3Customer satisfaction rankings4 4Consideration among financial product users5 5P

2、rofiling financial product users6 6MethodologyContentsAustralia consumer bank rankings 2025 3Get in touchExplore our solutionsDiscover brand trackingConsumer banking is a competitive space,with traditional institutions and digital-first banks alike vying for customers.YouGovs 2025 Australia consumer

3、 bank rankings reveal which banks stand out among the general population,based on customer satisfaction and financial product user consideration.Results are further broken down by age,gender,and this years most improved performers.Alongside the nat rep view,this report spotlights financial product u

4、sers a cohort shaping expectations around accessibility,convenience,and value.We reveal who they are,what matters most to them,and where growth opportunities lie for financial marketers.”Laura RobbieCEO,YouGov APAC&MENAForewordAustralia consumer bank rankings 2025 4Topping the customer satisfaction

5、tablesTopping the consideration tablesFinancial product usersPeople First Bank leads in overall customer satisfaction,followed by Revolut and Great Southern Bank.Bank of Queensland recorded the strongest year-on-year increase in consumer satisfaction.More than two-fifths(44%)of financial product use

6、rs are aged 2544,and 45%live in the suburbs.Mobile banking is integral to their daily lives around one in three(34%)use their smartphone for banking at least once a day.Three in five(65%)hold multiple bank accounts,and 53%actively seek profitable ways to invest their money.Commonwealth Bank(CBA)rank

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