1、The finance app insights report:2025 editionREPORTDeep-dive into scalable user acquisitionThe finance app insights report:2025 edition2ContentsIntroduction:Mobile gaming reaches a new level.3AI across the finance app ecosystem.5Adjust Growth Copilot:Your AI partner for app growth.6Finance app trends

2、 to watch.7Global overview of finance app performance8Methodology.9Key takeaways.10How finance apps attract,engage,and retain users.11Install patterns and sessions.12The economics of finance app growth.20Cost per install,impression,and click,partners per app.21Conclusion.33The finance app insights r

3、eport:2025 edition3INTRODUCTION Finance app growth recalculatedBuilding on 2024s momentum,the global finance app market has entered a new phase of growth and maturity.Consumers now rely on mobile platforms for a wide range of financial activities,fueled by rising smartphone adoption,artificial intel

4、ligence(AI)and blockchain innovation,and the shift to cashless payments.Financial institutions are broadening digital channels to meet demand,while fintech startups and super apps compete on usability and speed.Banks are upgrading mobile offerings as regulators adapt frameworks to balance innovation

5、 with compliance.These dynamics have translated into measurable growth.Global finance app downloads reached 7.35 billion in 2024,while total time spent in-app rose to 21.4 billion hours.By 2034,personal finance app revenue is projected to reach nearly$12.6 billion.Growth remains strong across all fi

6、nance app subverticals.Consumer banking apps surpassed 2 billion downloads in mid-2025.Payments are diversifying across digital wallets,peer-to-peer transfers(P2P),and instant-payment networks,with global payments revenue expected to exceed$3 trillion by 2028.Crypto and trading apps have recovered g