1、2025 GLOBAL FINANCE TRENDS SURVEY REPORTAssessing CFO and finance leader perspectivesand priorities for the coming yearSEEContentsExecutive summary and key findings03Accelerating AI adoption and transformation15AI introduces new challenges on the cybersecurity front27Closing thoughts30Finance areas

2、assessed in our survey31Top priorities for CFOs and finance leaders06FP&A optimisation is job one19Methodology and demographics33Voice of reason amid economic volatility and tariffs09Technology enablement is foundational24About the authors36About P|2025 Global Finance Trends Survey ReportExecutive s

3、ummary and key findingsOngoing economic uncertainty and the ramifications of a volatile geopolitical landscape have put a spotlight on CFOs and finance groups most notably,on their ability to foresee key developments on the horizon and how they can best support and position the enterprise to respond

4、 effectively and |2025 Global Finance Trends Survey ReportIn response to ongoing concerns about where the global economy is going considering a broad range of factors that include,but certainly are not limited to,tariffs and retaliatory trade measures along with geopolitical strife leading CFOs are

5、fortifying their finance organisations capabilities with the right people,technologies and processes to achieve a clear view of the horizon.They have called on finance specialists such as cost accountants,transfer pricing and procurement professionals,and data analysts,among others,to monitor develo

6、pments and,when necessary,deploy rigorous forecasting,sensitivity analyses and scenario planning to help neutralise tariff-driven cost pressures and calibrate pricing strategies.Further,to address volatile supply chain disruptions and rising cyberattack risks,they are spearheading cross-functional i