小红书&尼尔森IQ:2025-2026医药健康行业消费趋势白皮书(52页).pdf

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小红书&尼尔森IQ:2025-2026医药健康行业消费趋势白皮书(52页).pdf

1、?Healthcare Industry?0102?Healthcare Industry?PART 01?Healthcare Industry?0506?0112?354?07?08?No.1No.2No.2?36%32%32%31%30%29%29%28%26%25%25%?Healthcare Industry?0910?4,956?+8.6%?1,555?+10.9%?13,828?65?+4.3%?Healthcare Industry02?1112?9.06?2,460?9.2%86.9%?24%13%VS?47%40%VS?+6.2%?Healthcare Industry03

2、?13?14?30,000+1.87?13,133?+7.5%?Healthcare Industry?Healthcare Industry?PART 02?Healthcare Industry1.2.3.?73%72%?23,078?45,000?01?64%1718?Healthcare Industry?01?02?03?04?02?1920?Healthcare Industry?03?2122?322%?04?Healthcare Industry?VS?86%?2324Healthcare Industry?77%?76%?86%80%24%24%86%80%?05?25260

3、6?Healthcare Industry?15%/?26?13%/No.1715%/No.1116%/No.723%/No.3?70%?71%?75%71%68%68%?2728Healthcare Industry?2930?PART 03?Healthcare Industry?Healthcare Industry01?43%?62%?54%?No.1?No.326%23%?No.224%?No.323%?No.619%?No.521%?3334Healthcare Industry?02?69%?53%49%?39%38%37%37%35%?24%16%23%19%No.2No.7N

4、o.3?26%No.1?14%No.13?15%?26?No.6?3536?Healthcare Industry?28%?68%?64%?79%03?3738?3940?Healthcare Industry?4142?Healthcare Industry04?Healthcare Industry?PART 04?Healthcare Industry01?4546?Healthcare Industry474841%26%21%29%?02?Healthcare Industry4950?vs60%?50%?321231271521111751557?Healthcare Indust

5、ry5152?03?Healthcare Industry5354?Healthcare Industry5556?51%?Healthcare Industry5758?Healthcare Industry?PART 05?Happy Birthday to my girl.?RUSHAN20%/TGI=87?16%/TGI=84?16%/TGI=10717%/TGI=106?15%/TGI=107?19%/TGI=13614%/TGI=10816%/TGI=107?Healthcare Industry?TGI 161?TGI 146?TGI 147?TGI 138?VS?TGI 190

6、?TGI 161?TGI 152?2800?6/10?6162?26%/TGI=113?14%/TGI=108?19%/TGI=12728%/TGI=117?15%/TGI=11517%/TGI=113?17%/TGI=121?25%/TGI=10927%/TGI=104?TGI 168?TGI 199?TGI 203?VS?TGI 262?TGI 198?TGI 202?3000?5/10?Healthcare Industry?6364?6200?7/10?10%/TGI=125?9%/TGI=113?15%/TGI=107?16%/TGI=10715%/TGI=107?17%/TGI=1

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