1、Global State of Social Media 2025Global State of Social Media 20252IntroductionSocial media moves fast.With evolving tools,changing platform trends,and the rise of AI,a social media managers day is never boring.But what are the primary areas of focus,goals,and challenges for social media teams as we

2、 head into 2025?Meltwaters 2025 State of Social Media report aims to answer that very question.We surveyed 1,000+professionals from around the globe to uncover the practices,preferences,and perspectives that are driving decisions and shaping the landscape of social media for todays businesses.This r

3、eport serves as a pulse check providing valuable insights into how your peers are viewing social media,and aims to equip you with knowledge and perspectives that will empower your marketing team.Key Questions Answered:What are a social media teams biggest challenges?Are marketing teams increasing so

4、cial media budgets?Which platforms are leading the charge as areas of focus?How are brands leveraging social listening?Global State of Social Media 20253ContentsIntroductionGlobal Survey CoverageCompany Type&Role BreakdownSurvey Results:Social Media02040508233239Survey Results:Social ListeningSurvey

5、 Results:Paid SocialMeet MeltwaterGlobal State of Social Media 20254To gather as comprehensive an understanding of the global state of social media as possible,we invited marketers from around the world to participate.Around 1,000 marketing professionals completed the survey.Global Survey CoverageGl

6、obal State of Social Media 20255Responses came from a range of company types and a variety of seniority levels.The largest number of respondents work at B2B organizations in a Coordinator role.Company Type&Role BreakdownWhat is your job level?What best describes the type of organization you work for