1、Consumer Compass Q2|2025 ReportConfidence,spending and the role of technology in retailMake Better DecisionsIntroductionAlex Ward-Booth Research Director|BrandsOur quarterly Consumer Compass report provides an overview of consumer confidence across Europe,investigating how changing consumer attitude

2、s and expectations impact their spending potential and behaviours.In this report,covering Q2 2025,we see that overall confidence is heading in the right direction,driven by consumers optimism for the future despite current challenges in individual markets.Consumers are less negative about the econom

3、ic situation,but many are still discomforted by their financial circumstances and job security,which is limiting consumer spending intentions.There has been little to no change in spending behaviours over the past three months,though it appears consumers are cautiously optimistic.Anticipated improve

4、ments in personal finances,disposable income and job security could drive spending later in 2025 and into 2026 but for now,hesitation persists.We also explore how new technologies are shaping consumer spending and experience,uncovering mixed views on self-service tools and Generative AI.Throughout t

5、he report,we aim to provide useful insights with actionable advice to help brand owners understand the opportunities and threats within the current consumer spending 2Savanta Consumer Compass Q2 2025ContentsExecutive summary 4Consumer confidence 5Spending intentions 9The role of technology in consum

6、er spending 15Conclusions and recommendations 21Contact us 3Savanta Consumer Compass Q2 20254Executive summaryAcross Europe,consumer confidence is heading in the right direction,with negativity about the economy receding and consumers feeling optimistic about the future.Sentiment about national econ