3. 9.23 罗德尼•特纳-项目营销（37页）.pdf

1、Project Marketing-Marketing BY,FOR and OF the Project项目营销：项目方、承包方、投资方三方营销Professor Rodney Turner 罗德尼 特纳教授September 23,2017 Rodney Turner 罗德尼特纳Managing Partner,EuroProjexEuroprojex欧洲项目中心执行合伙人Professor,SKEMA Business School SKEMA商学院教授-博士项目导师Director of the PhD ProgrammeSAIPEM Professor,Politecnico di

2、Milano 米兰理工大学SAIPEM教授Professor and High End Foreign Expert,Shanghai University 上海大学教授，高端外国专家Adjunct/Visiting Professor 费城德雷克塞尔大学兼职/客座教授Drexel University PhiladelphiaProfessional 其他专业身份其他专业身份Editor,International Journal of Project Management -国际项目管理期刊编辑Vice-President and Honorary Fellow of APM -APM副总

3、裁，荣誉院士Honorary Fellow and past President and Chairman,IPMA -IPMA荣誉院士，前总裁兼主席PMI Life-time Research Achievement Award,2004 -2004年PMI终身研究成就奖获得者IPMA Life-time Research Achievement Award,2012 -2012年IPMA终身研究成就奖获得者Author or editor of 18 books -18部著作的作者或编辑Background 个人背景个人背景ICI as engineering project manage

4、r -ICI工程项目经理Coopers and Lybrand as management consultant -永道会计师事务所管理顾问Henley Management College -亨利管理学院Rotterdam School of Economics,Erasmus University -鹿特丹伊拉斯谟大学经济学院Project Marketing-Marketing BY,FOR and OF the Project项目营销：项目方、承包方、投资方三方营销Three organizations 三大组织Marketing by the project 项目方营销Marketi

5、ng for the project 承包方营销Marketing of the project 投资方营销An ongoing discussion in the project marketing literature项目营销著作当前的讨论热点Is project management part of project marketing 项目管理是项目营销的一部分-the project marketing view 项目营销观点-marketing by the contractor for a series of projects 承包商为一系列项目进行营销-part of proje

6、ct portfolio management 项目组合管理的一部分-the project is part of the marketing cycle 项目是营销周期的一部分-the project management view 项目管理观点-the project team market the project to stakeholders 项目团队向干系人营销项目-part of stakeholder engagement 是干系人参与的一部分Or is project marketing part of project management 项目营销也是项目管理的一部分Thre