1、B2B2X business models:Making sense of partner platformsAuthor:Ed Finegold,Contributing AnalystEditors:Dawn Bushaus,Contributing Editor Ian Kemp,Managing EditorSeptember 2025 inform.tmforum.orgContents3 The big picture 7 Key report findings8 Section 1:Adding value beyond connectivity14 Section 2:Addr

2、essing the complexity of B2B2X models20 Section 3:CSP growth in B2B2X services 24 Further reading 25 Additional sponsor feature:Profitable quote-to-cash without the chaos:How CSPs can Solve B2B2X complexity for partnership success 28 Additional resourcesWe hope you enjoy the report and,most importan

3、tly,fjnd ways to use the ideas,concepts and recommendations detailed within.You can send your feedback to the editorial team at TM Forum via editortmforum.orgThe big picture3inform.tmforum.orgTelcos interested in B2B2X business models where a primary business collaborates with(an)other business(es)t

4、o deliver products or services to end users see opportunities to grow revenue by integrating their core connectivity with adjacent digital services,like network security,identity management and cloud-based business applications(think Microsoft Office or Salesforce).Automating a B2B2X marketplace has

5、 emerged as one potentially lucrative,though complex,approach to create,scale and monetize new owned and partner-based offerings.In 2024 TM Forum surveyed 172 people from 90 telecoms organizations(90%were from communications service providers)for our Benchmark report,Telco revenue growth:Is B2B a be

6、acon of light?The survey found that 59%of respondents rated a marketplace for digital goods and services such as a B2B2X marketplace as the top revenue growth opportunity in consumer services.In looking through the financial reports of telcos that have a digital marketplace,the term B2B2X(meaning,bu