1、 2025 Nielsen Consumer LLC.All Rights Reserved.FRANCE ON PREMISE CONSUMER PULSE REPORTCGA by NielsenIQ,August 2025 2025 Nielsen Consumer LLC.All Rights Reserved.Overall increase in drink-led occasions while shifting to earlier daypartsOverview of On Premise visitation during AugustIncrease in drink-

2、led occasionsDrink-led occasions present a stark increase over the last months,with+11pp compared to June,led by summer weather and holidays.However,food-led occasions continue to dominate the On Premise landscape,with 89%of consumers dining out in the past month.As consumers are going out more to d

3、rink,make sure to target those drink-led occasions to encourage trade-up and venue engagement.Shift in visitation timesVisitation frequency remains steady,with 53%of consumers going out weekly.Weekends are still prime time for activity with nearly 1 in 2 reporting going out on Fridays or Saturdays.H

4、owever,visitations experience a shift towards earlier hours compared to last year,with an increase around early evenings.As consumers are going out earlier,capitalizing on those dayparts is key to engage with this evolving customer base.Appeal for novelty is strong for Gen-ZFrench consumers present

5、a strong appetite for novelty,with nearly 1 in 3 having tried a new drink in August.Notably,more than 1 in 2 Gen-Z are experimenting with new drinks,especially with cocktails(36%)and soft drinks(33%),while disengaging with new beers.Your brand should capitalize on this younger audience,more daring a

6、nd experimenting,and diversify their offering to trade innovative drinks.Trended metrics 2025 Nielsen Consumer LLC.All Rights Reserved.CGAS MONTHLY CONSUMER PULSEThis monthly On Premise Consumer Pulse report is intended to capture consumers consumption patterns and how they fluctuate in the transiti