1、The future of consumer packaged goods:Thriving in an era of constant disruptionContentsThe future of consumer packaged goods:Thriving in an era of constant disruption2The forces,issues,and strategic imperatives 3defining CPG today and tomorrowSix forces 4Industry issues:Consumer demands 5driving mar

2、ket shift from mass to micro Strategic imperatives for unpacking the future 6Grow with new channels and market pathways 6Expand market share through agile portfolio innovation 7Scale by expanding market frontiers 8Drive breakthrough efficiency and 9margin with modernized techRevolutionize performanc

3、e 10with integrated,predictive operationsLead with sustainability and social responsibility 11Navigating the future 12The future of consumer packaged goods:Thriving in an era of constant disruptionThe forces,issues,and strategic imperatives defining CPG today and tomorrowThe companies that make the

4、goods consumers use most frequentlyfrom soap to hairspray to food and beveragesoften face a complex and evolving landscape.Shifting consumer demands may be just the beginning.Economic pressures and technological change can create additional challenges for consumer packaged goods(CPG)manufacturers as

5、 they try to remain competitive and sustain growth.The cost of raw materials,logistics,and labor is reducing profit margins.Retailers are evolving their capabilities to include mechanisms to drive digital engagement and personalization,and to monetize their data with retail media networks,putting pr

6、essure on traditional commercial strategies and manufacturer margins.2 Growing demand for e-commerce appears to be contributing to variable costs for shipping and fulfillment.The growth of digital shopping technologies may also be reshaping the industry.Some consumers seem to expect seamless omnicha