1、2025 CULTURE REPORT:SEPTEMBER 2025KEY THEMES THAT ARE SHAPING CONSUMER DEMANDINTRODUCTIONCultural movements are at the heart of consumer behavior,shaping everything from the products people choose to the stories they share.Spates 2025 Culture Report uncovers five cultural themes shaping the way cons

2、umers engage with pop culture,beauty,and food today.By analyzing cross-category shifts,we reveal how these cultural undercurrents influence what people buy,share,and aspire to.For CPG brands and agencies,this report provides a roadmap to better understand the cultural forces driving consumer behavio

3、r and how to translate them into meaningful strategies for growth.Interested in exploring what these themes mean specifically for your brand?Book a free demo Thank you,Olivier and Yarden,co-founders of SpateMETHODOLOGYSpate is an innovative data platform that helps users discover and detect trends a

4、cross Google Search and TikTok.The Spate dashboard analyzes more than 900 billion search signals,150 million TikTok posts,and 50 million Instagram posts worldwide to answer three crucial questions for the consumer goods industry:Whats the next big trend?Whos owning the space?And how should you posit

5、ion the trend?900 billion search signals,150 million posts on TikTok,and 50 million Instagram postsUnsupervised machine learning to identify clustersTrends classification for insights and implications3WHAT IS THE POPULARITY INDEX?SPATES PROPRIETARY POPULARITY INDEX4The Popularity Index combines data

6、 from digital platforms currently including Google and TikTok to show how popular a category or trend is.For example,looking at the graph on the right,the trend for“Toner”in the US grew by 41.7%over the past year.The index measures how“Toner”compares to all other beauty trends on these platforms.It