1、PART OF THE DENTSU CMO NAVIGATOR SERIESMarketing at the Intersection of AI and Human IngenuityAGENTS OF REINVENTIONDENTSU CREATIVE2025 CMO REPORTPART OF THE DENTSU CMO NAVIGATOR SERIESDENTSU CREATIVE 2025 CMO REPORT02AGENTS OF REINVENTIONFOREWORDWelcome to our annual CMO reportWhat we clearly see in

2、 this report is that while clients are embracing AI at pace,they remain committed to the power of human craft and creativity.As we adopt AI at scale,it places an ever-greater premium on originality and innovation:AI is exceptionally good at prediction but creativity by its very nature is unpredictab

3、le.What is most exciting is when AI and human creativity come together to unlock new possibilities,spot new patterns and shape new futures.Thats why we see clients committing to invest more than ever in innovation in 2026 and beyond.”YASU SASAKIGLOBAL CHIEF CREATIVE OFFICER,DENTSU“The future of mark

4、eting is about augmenting human ingenuity with AI to enable a level of pace and personalization not previously possible.Its not about doing more with less,its about doing things we couldnt do before:connecting creativity,media,data and production to meet the right customer with the right message in

5、the right moment,leveraging the modern content supply chain to show up in more of those moments than was possible in the past.What we hear from our clients,and the report bears that out,is that they need seamless integration of data,AI enabled production and their existing martech stack to realize t

6、he potential of real time creativity to accelerate growth.”“ABBEY KLAASSENGLOBAL BRAND PRESIDENT,DENTSU CREATIVETodays marketers face an extraordinary series of paradoxes and contradictions.Automation is vital to keep up,humanity is vital to stand out.They must win with the algorithm or be invisible