通往相关性的快车道：AdventHealth 的瞬间营销模式内幕.pdf

1、Content to the core.The Fast Lane The Fast Lane to Relevanceto RelevanceInside AdventHealths Moment Marketing ModelInside AdventHealths Moment Marketing ModelContent to the core.Content to the core.PresentersPresenters2Christina LugoDigital Content Strategist AdventHealth Kirsten LeckyEVP,Insights&G

2、rowthWG ContentContent to the core.About About AdventHealthAdventHealth3 Headquartered in Altamonte Springs,Florida and operates facilities in 9 states across the United States.The largest not-for-profit Protestant health care provider in the country.About AdventHealthContent to the core.About WG Co

3、ntentAbout WG Content4 WG Content is a content agency with decades of experience building strong client relationships.We specialize in helping healthcare organizations achieve their marketing and communication goals one word at a time.About AdventHealthContent to the core.AgendaAgenda What is moment

4、 marketing?Build your pit crew Develop a high-performing pit stop Track your standings Examples of content5AdventHealths definition of Moment AdventHealths definition of Moment Marketing Marketing Creating mission-driven content that resonates with audiences in real-time.6Content to the core.Build y

5、our pit crewBuild your pit crewContent to the core.Who to involveWho to involve8 Strategists Writers Designers Social stakeholders Market stakeholdersBuild your pit crewContent to the core.How they engageHow they engage9 Newsroom vibes Meet bi-weekly Ability to meet in the moment Build your pit crew

6、Content to the core.Develop a highDevelop a high-performing pit stopperforming pit stopContent to the core.11 Research Pitch Governance Editorial Planning Writing ProcessDevelop a high-performing pit stopContent to the core.Research Research 12 Content trends Large existing library Content gaps Benc