1、01Danone Mizone:Prevent Plastic Pollution,Wild pick freely and Safeguard Nature together0203Consumer Goods Industry Sustainable Packaging Communication Strategy Guide and Best Practice Case Study BookletsAbout the BookletInitiated by the Consumer Goods Forum(CGF),with the participation of CGF member

2、s,and supported technically by SynTao,Consumer Goods Industry Sustainable Packaging Communication Strategy Guide and Best Practice Case Study Booklets(hereinafter referred to as the Booklet)is the first guide dedicated to providing the consumer goods industry with consumer communication strategies a

3、nd case references related to sustainable packaging.Against the backdrop of fighting global climate change,reduction of environmental pollution and surge of sustainable investment,sustainable packaging has become a core topic and priority of consumer goods companies in their green transformation.In

4、conjunction with perceptions,attitudes,Behavior patterns and driving factors of global and Chinese consumers,the Booklet systematizes consumer communication strategies for sustainable product packaging,and sorts out creative consumer communication cases of leading industry players,thus providing emp

5、irically validated solutions and experiences which can be replicated for the industry.About the BookletInitiated by CGF,the Booklet was developed by Lang Hua,Liu Hanyue and Li Shan from SynTao.To give suggestions or cooperation request regarding the Booklet,please contact:SynTao:Li Shan,CGF:Wang Pin

6、g,Compilation of BookletThe Booklet focuses on the topic of consumer communication on sustainable packaging.Prior studies on this topic are relatively limited,and there is also a lack of experience and successful models to draw upon.Thus,the Booklet aims to explore feasible communication strategies