1、E B O O KConsumer Loyalty Research:Middle EastUnderstanding Consumer Intent and Behavior Across Loyalty ProgramsEPAM.CO MConsumer Loyalty Research:Middle East|2E B O O KTable of Contents03Foreword&Methodology05What are consumers motivations to join and use a loyalty program?06What are consumers favo

2、rite features?11How many programs are consumers enrolled in and how do they use them?12What programs are they actively using?14What channels do they prefer?15Are consumers welcoming AI into their loyalty programs?16What are the desired features?17What information are they missing?18What this data me

3、ans for your businessEPAM.CO MConsumer Loyalty Research:Middle East|3E B O O KForewordStrong customer loyalty is a recognized competitive advantage.Research shows that brands invest on average one third of their total marketing budgets in loyalty programs.To stay ahead,leading brands are continually

4、 focused on the trends they need to consider.They must adapt to consumer expectations and competitor moves.Trends like hyper-personalization,real-time engagement and context-driven rewards are much discussed.But which of these do consumers truly desire and which can be adopted at scale?And how does

5、this vary by market?We conducted a research study to answer these questions,with 10,000 consumers globally and market specific results.In this eBook,we present the Middle East market result.Designed for busy professionals,the content is clear,concise and accessible.However,if youd like deeper insigh

6、ts tailored to a specific segment relevant to your business,dont hesitate to reach out wed be happy to help.This research was part of the production of the Global Customer Loyalty Report,where EPAM partnered with Antavo.The report also contains input of 2,600 loyalty professionals and analysis of 23