1、Confidential and proprietary 2025 Nielsen Consumer LLC.All Rights Reserved.VP,Pet Industry Insights LeaderAndrea BinderSUPERZOO 2025Pet Retail 2025:Navigating Industry Emerging Trends on the Show Floor 2025 Nielsen Consumer LLC.All Rights Reserved.2025 Nielsen Consumer LLC.All Rights Reserved.2The o

2、nly holistic view of pet available in the industryNIQ provides the Full View of the total pet marketComplete pet channel measurementThe only complete pet channel measurement available in the industry across the total store including pet food,treats,consumables,hardlines,and supplies.Expansive omnich

3、annel pet coverageA true omnichannel view with brick&mortar,e-commerce,and omni breaks.Expansive specialty pet,conventional,and online retail coverage with rich POS data and the industrys best omni panel data for a complete view of the market.Unmatched pet attribution&item databaseThe most extensive

4、 pet item database,robust product attribution data,and custom pet characteristics for critical granularity into complete market truth.Pet industry leadersWe are the primary provider to the vast majority of pet manufacturers and pet retailers of all sizes-and a strategic partner to APPA,WPA,and Indie

5、Pet.2025 Nielsen Consumer LLC.All Rights Reserved.2025 Nielsen Consumer LLC.All Rights Reserved.3Source:NIQ Omnisales+;Pet Care Total Omni Dollars,L52W w/e 06/28/25Pet Care totals over$86B fueled by Onlines double-digit growthTotal Pet Care$86 Bn+3.2%vs YAGTotal US Omni52 WE 06/28/202544%+12.1%vs YA

6、G56%-3.1%vs YAGTotal US In StoreB&M retailer sales for Pet CareTotal US-OnlineOnline sales for Pet Retailers inclusive of Pureplay 2025 Nielsen Consumer LLC.All Rights Reserved.Dog Food DryDog TreatsPet AccessoriesCat Food WetCat Food DryDog Food WetCat LitterPet MedicinePet ToysFlea&TickCat TreatsP