1、U N I T E D K I N G D O M/ResearchRealityWhich sports leagues/tournaments and teams are recording the greatest year-on-year growth?Sports on the rise in 2025Sports on the rise in 2025(United Kingdom)203Foreword04Key takeaways05On the rise:Sports leagues/tournaments10On the rise:Football teams15WOM r

2、isers:Sports leagues/tournaments20WOM risers:Football teams25MethodologySports on the rise in 2025(United Kingdom)3Get in touchExplore our solutionsDiscover brand trackingWhich sports brands are rising in the UK?Its a different question than“which brand is the best?”sometimes a football team improve

3、s because they won the Premier League,but other times its because theyve bounced back after a tough year.A league or competition might rise higher in fan estimations because of a dramatic season or,as in the case of the NBA and Gen Z,because it is appealing to a specific audience in a new territory.

4、In any case,the brands we focus on in Sports on the rise in 2025 have come a long way.Each has seen gains in their overall Index scores over the past year:a metric that encompasses several of the most important measures we track(including Impression,Value,Quality,Satisfaction,Reputation,and Recommen

5、d scores)to paint a comprehensive picture of overall brand health.We also look at word of mouth exposure scores,revealing the sports leagues/tournaments and football teams that are sparking the most conversation.Digging deeper,we examine attitudes to these sports brands across gender and generations

6、:finding that the most improved brands are often different and sometimes very different.”Nicole PikeGlobal Head,YouGov SportForewordSports on the rise in 2025(United Kingdom)4Football properties dominate the rankingsF1 and the Olympics showing growthLALIGA,NBA and WWE appeal to Gen Z Key takeaways 9