1、ForewordIn the ever-evolving landscape of the marketing and advertising sphere globally,Artificial Intelligence(AI)has transcended its role as a mere technological shift as it now stands as a strategic imperative.The groundwork laid over the past few years has paved the way for this monumental chang

2、e,and we find ourselves at an inflection point-a moment not only of progression but of ground-breaking change.We,at MMA Global,are dedicated to fostering discussions on AIs integration into marketing at a granular level.This is in line with our efforts at a Global,Regional and Market Level,where AI

3、is a major focus for 2024 and several initiatives are under deployment through our MMAs AI Leadership Coalition(ALC).MMA State of AI in Marketing Indonesia report marks just the beginning of a comprehensive journey,where we strive to bring global initiatives to hyper localize and explore critical ar

4、eas where AI has demonstrated effectiveness.Our findings from the MMA State of AI in Marketing report reveal that 38%of organizations are either in the experimental phase,while 32%are partially integrated with AI.Not surprisingly,only 16%claim full integration,indicating the gradual yet transformati

5、ve journey towards leveraging AIs capabilities in shaping the future of digital marketing strategies.Our State of AI in Marketing survey sought to gauge AI adoption,readiness for Generative AI(Gen AI),resource availability and risk assessment to optimize AI integration strategies.In this inaugural M

6、MA Global Indonesia report,there are several key highlights from the study that showcase the following:Key data points of AI adoption and its diverse applications:In terms of AI inclusion in marketing plans and processes,22%consider it to be a high priority,while 38%rate it as a medium priority.This