1、Amagi Global FAST Report|Edition 15|August 2025The Power of Live Programming:A Catalyst for Streaming SuccesseditionIn this1.Introduction:The power of live events 2.Spotlight:Roku Sports and Sports Studio,Inc.3.Consumer Survey:Viewers share their live event preferences Amagi Global FAST Report|Editi

2、on 15|August 20252Stay updated on all things FAST&StreamingAnalysis ReportThis report shares exclusive insights from Cathy Rasenberger,Co-founder of Sports Studio,Inc.,and Joe Franzetta,Head of Sports,Roku Media,on the role of live sports in streaming and FAST.The report also provides insights into

3、audience preferences and viewing habits based on the 2025 Amagi Consumer Survey of 500+U.S.households comprising diverse income groups.Amagis FAST CenterAmagi AIRTIME WebinarsAmagi Global FAST Report|Edition 15|August 20253Introduction:The power of live events Its no secret that linear TV viewership

4、 is on the decline in the U.S.,with that number continuing to drop as streaming viewership grows.In May,viewing snapshot showed streaming occupying 44.8%of viewership,followed by cable at 24.1%and broadcast at 20.1%.But linear TV still has a in live programming,with sports leading the way followed b

5、y awards shows,concerts and news.Out of the top watched on linear TV in 2024,81 were live sports,16 were political programs and 3 were live events(Oscars,Grammys,Thanksgiving Parade).Nielsens The Gauge lifeline100 showsOver the last five years,weve seen numerous articles and discussions written abou

6、t the“Streaming Wars”between the major streaming services,and there still isnt a consensus on who won and who lost.But you could make an argument that live programming is the last battle to be won.Subscription Video On Demand(SVOD)services such as Netflix,Amazon Prime Video and Apple were early entr