1、Lets Play!2024Lets Play!2024The esports marketDecember 2024Deloitte 20242Lets Play!2024ContentsSpecial focus:Global esports snapshots 14Consumer engagement maturity 15Regional profiles1702Special focus:Esports M&A 20Esports M&A2103Appendix 23Glossary 24Methodology 25Country overview26Contacts 27Spor

2、ts Business Group280401Esports consumption in Europe 05Consumer engagement maturity 06Audience demographics 09Engagement and interaction11Deloitte 20243Lets Play!2024PrefaceDear Readers,We welcome you to the eighth edition of Lets Play!,Deloittes esports market report.With this study now closing in

3、on its tenth edition,it reflects the ever-growing relevance of the esports phenomenon.After reaching near-mainstream levels at times during the COVID-19 pandemic,the buzz around esports has somewhat slowed down in the past two years.Nonetheless,new audiences are steadily coming into contact with the

4、 product for the first time,meaning that the term esports and the underlying concept are now firmly established in popular culture.Engaging these new audiences on a long-term and regular basis,however,remains a challenge as,at present,young men remain the top target group who intensively involve the

5、mselves with esports on a regular basis.To capture a precise picture regarding the state of the esports audience,Deloitte conducted an extensive consumer survey among some 14,000 people age 16 to 65(henceforth,consumers or respondents)from 20 countries globally.The generated data provides valuable i

6、nsights into the global balance of power and trends on the audience within the esports ecosystem.Representative survey among 14,000 participants globally,including 8,000 in Europe(age 16-65)20 global markets,including 9 in Europe1Focus of this reportWe trust you will find reading this report valuabl