1、SECTION I SECTION IISECTION IIISECTION IVSECTION VSECTION VISECTION VIIA NEW ERA IN SPONSORSHIP1Copyright 2025 PMG Worldwide LLC.All Rights Reserved.A New Era in Sponsorship:REIMAGINED STRATEGIESFOR A PERSONALIZED FUTURE2Copyright 2025 PMG Worldwide LLC.All Rights Reserved.A NEW ERA IN SPONSORSHIPTa

2、ble of ContentsThe Future of Sponsorship is PersonalizedI.Fan-Led Partnership Evaluation to Maximize Brand Value&ImpactDecisioning:Evaluating Brand Partnerships That Drive ImpactA Strategic Partnership FrameworkIdentifying Where to PlayII.III.1010Bringing 1:1 Partnerships to LifeMedia&Sponsorship Co

3、nnectivityIV.204713173Copyright 2025 PMG Worldwide LLC.All Rights Reserved.A NEW ERA IN SPONSORSHIPTechnologys Role in PersonalizingSponsorship ActivationAddressability Through LocalizationAdvanced Sponsorship Measurement:Speed to Value for Brand&BusinessAbout PMG360 Measurement PlanObjectivePace of

4、 the BusinessV.VI.VII.32323329242135Table of ContentsSECTION I SECTION IISECTION IIISECTION IVSECTION VSECTION VISECTION VIIA NEW ERA IN SPONSORSHIP4Copyright 2025 PMG Worldwide LLC.All Rights Reserved.The Future of Sponsorship is PersonalizedI.SECTION I A NEW ERA IN SPONSORSHIP5Copyright 2025 PMG W

5、orldwide LLC.All Rights Reserved.SECTION IISECTION IIISECTION IVSECTION VSECTION VISECTION VIIThe evolution of fan engagement has mirrored the broader shifts in consumer interactions across all sectors,marking a significant departure from traditional engagement methods to a model where personalizati

6、on reigns supreme.Today,sponsorship is the new CRM,transforming the fan experience into one that resonates on a more personal level by leveraging the full power of technology and data analytics to turn passive viewership into active engagement.In 2025,crafting a 1:1 fan experience can shift from asp