1、Social Media Benchmark ReportWellness IndustryContentsBenchmark Performance,Methodology and KPIs2Trends4Cross-ChannelTikTokInstagramYouTubeWellness Industry Overview8Deep Dives9TikTokInstagramYouTubeWhat We Can Learn From the Wellness Industry23Facebook,Pinterest,LinkedIn and X at a Glance25Cover im

2、age:alo2025 Social Media Benchmark Report|1Benchmarking PerformanceUnderstanding your brands social media performance starts with knowing whats typical in your industry.This report explores comprehensive benchmarks across key metrics and social channels,including TikTok,Instagram and YouTube.These i

3、nsights help set clear goals,strengthen content strategy and support faster audience growth.About the DataFor the H1 2025 Social Media Benchmark Reports,Dash Social pulled a sample of global companies across TikTok(n=1,170),Instagram(n=2,978),and YouTube(n=644),analyzing their activity between July

4、1,2024 December 31,2024,to determine average performance against a predetermined set of KPIs.These benchmarks include organic,boosted,and promoted content but exclude paid ads.They apply to handles with at least 1K followers,covering both customers and non-customers.The results have been published i

5、n separate reports broken down into the following industries:beauty,fashion,luxury,media,publishing,CPG,food and beverage,retail,home,travel,wellness,and real estate.Defining the Wellness IndustryThe Wellness industry includes health and fitness,nutrition and supplements,mentalhealth and counseling

6、services,wellness retreats,and spa and beauty services,allaimed at promoting individuals and organizations comprehensive physical,mental,and emotional well-being.2025 Social Media Benchmark Report|2KPIsAverage Monthly Growth RateThe average number of followers added on a monthly basis.Why It Matters