1、January 8,2025Copyright 2025 Coresight Research.All rights reserved.Retail 2025:10 Trends Shaping the Retail Media MarketSponsored byExecutive SummaryInnovation and Technology1.AI(Artificial Intelligence)To Deliver Next-Gen Ad Automation and Personalization2.Programmatic Advertising Will Drive Opera

2、tional Efficiencies Across RMNs3.Ad Formats Will Continue to Expand4.Strategic Partnerships To Unlock Offsite GrowthMarket Scale and OpportunityCoresight Research AnalysisRetail media is a fast-growing,high-margin revenue opportunity.We present 10 critical trends set to shape the industry in 2025 an

3、d beyond.Coresight Research estimates that the global retail media market will total$179.5 billion in 2025,representing robust year-over-year growth of 15.4%.We expect annual retail media market growth to decelerate but remain in the low-double-digit range through 2028.While retail media is still a

4、relatively new marketing channel for advertisers,it continues to gain share of the global advertising market,from 20.6%in 2024 to 23.2%in 2025,we estimate.We identify three key tailwinds to the retail media market in 2025,bolstering the fast-growing opportunity:third-party data,advances in AI(artifi

5、cial intelligence)and closed-loop attribution.We categorize the top 10 retail media trends into three areas:innovation and technology,market shifts and data and measurement.Market ShiftsData and Measurement5.In-Store Retail Media Will Continue to be a“Test and Learn”Channel 6.Retail Media Will Bolst

6、er Its Position as a Full-Funnel Advertising Tool7.Retail Media Will Drive First-Party Data Enhancements8.Building Trust and Transparency Will Be More Critical Than Ever for RMNs 9.Measurement Standardization To Gain Attention10.Emerging RMNs Will Disrupt the Retail Media EcosystemWhat We ThinkThe r